Luke is a creative executive and operator who builds brands, products, and cultural moments that break through the noise. His career spans music, media, fintech, and marketing — blending strategy, storytelling, and execution at the highest levels.

He started out in his youth producing music for MTV and Viacom before unexpectedly pivoting into finance, where he led large-scale projects at JPMorgan and Citigroup with the same creative mindset. Eventually, he left corporate life to build from scratch, founding Neon Money Club (fintech) and Diet Creative Agency (brand & marketing).

Luke has launched viral consumer products, designed original marketing campaigns that generated 20 billion+ earned media impressions, and raised over $10M in venture capital to fuel his ideas. He’s collaborated with major brands, built disruptive new platforms, and made history as the first consumer tech founder to launch an exclusive credit card with American Express — all while proving that great creative can drive both culture and business.

At his core, Luke is a builder of brands, of ideas, and of moments that move people.